Tarry for the Nonce

May 4, 2006

What If They Belonged to Jeremy Northam?

Filed under: News — lmwalker @ 5:29 pm

When you shop, do you fear other people’s cooties?

Research has found that customers are less likely to buy clothing if it looks like it has been touched by other customers. Underwear, pants, shirts and shoes feel “contaminated.”

And any sign that they’ve been fondled, or worse, worn by others, leads to feelings of disgust, says University of Alberta business professor Jennifer Argo.

“If I touch something, my essence, or cooties if you prefer, will transfer to the product I have touched, but it’s invisible. It’s all up here,” she says, pointing to her head . . .

Stores need to do all they can to make the clothing look new, untouched, or they can lower prices accordingly.

I wouldn’t mind Jason Statham’s cooties.

(Hat tip to John Dodd.)

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1 Comment

  1. Underwear, pants, shirts and shoes feel “contaminated.”

    Umm, I’m a guy. We [most of us] don’t test-drive underwear. Its kind of hard to get it out of that plastic bag ;o)

    Comment by Andrew P. — May 4, 2006 @ 9:12 pm


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