Tarry for the Nonce

July 19, 2005

Living in Glass Houses

Filed under: Entertainment — lmwalker @ 3:44 pm

Have you joked about being a walking advertisement?

Some models are living the life:

About 40 models are living on the side of a building as part of New York City’s first-ever live billboard.

The three-story display is a new fragrance advertisement from the Calvin Klein Cosmetics Company.

Pedestrians are able to view the models as they live in the billboard throughout the day and night.

Young models on the billboard have been instructed to create an illusion of a big party 24 hours a day. The billboard features music as well.

The models will work through shifts through Wednesday night. They were reportedly told not to drink on the billboard or perform risque behavior.

Excuse me for saying this, but don’t these people have lives?

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3 Comments

  1. hahaha, yeah, that was funny. I was waiting for your post, so I could just say…

    They finally have real jobs now.
    Of course, the pay is probably better…

    …an illusion of a big party 24 hours a day. The billboard features music as well.

    The models will work through shifts through Wednesday night.

    Comment by Andrew P. — July 19, 2005 @ 4:30 pm

  2. merely a continuation of reality television?

    Comment by auntlori — July 20, 2005 @ 8:19 am

  3. Hey, at least the struggling models have a place to sleep, right?

    Comment by Anne — July 21, 2005 @ 1:49 pm


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