Tarry for the Nonce

June 7, 2005

“Shrek” Trounces “Eyes Wide Shut”

Filed under: Entertainment — lmwalker @ 11:48 am

It’s entirely possible that the results of the Dove Foundation are being presented in a biased light, but I found it intriguing nonetheless:

In a follow-up to a 10-year study commissioned by the foundation in 1999 — which found that between 1988-97 the average G-rated film made eight times the profit of an R-rated picture — an extension of that study found that trend continuing and expanding . . .

“While the movie industry produced nearly 12 times more R-rated films than G-rated films from 1989-2003, the average G-rated film produced 11 times greater profit than its R-rated counterpart,” said Dick Rolfe, the group’s founder and chairman . . .

The study defined “profit” as estimated worldwide theatrical rentals (the share of box office sales retained by the studios), TV and video grosses, minus estimated negative (i.e. production) costs, prints and advertising, and video/DVD manufacturing costs. To produce an accurate rate of return, all costs and revenue used were limited to the first 24 months from the date of each release.

“Profit” in this study does not include revenue derived from merchandising, licensing or fast-food tie-ins. If those revenue streams were included, the average profit for G, PG and PG-13 films would rise dramatically, while the average profit for R-rated films would not, because sales of toys and other licensed products are rarely associated with R-rated films.

I hope someone listens. I would love to take my little brother to the movies more often.



  1. Doesn’t surprise me. G-rated movies tend to be better than R-rated movies. Deprived of the crutches of gratuitous violence and cheap sex, people who make movies actually concentrate on being original, interesting, and entertaining.

    Of course, if Hollywood started trending towards G-rated films, I’m sure there’d be a lot of schmalzy drek out there, to say nothing of various Pokemon clones. But I still think it’s easier to get away with making a lousy R-rated movie, than a G-rated one. In fact, that sort of self-selection is probably why G-rated movies tend to be more profitable.

    Comment by Toly — June 7, 2005 @ 1:24 pm

  2. Shrek was G rated? Even with the shrek masturbation scene? Oh, wait, Shrek was PG. Still…the ratings folks have definitely gone down hill.

    Are the only two people in the world who felt very uncomfortable w/ Shrek my brother and I? I mean… The allusions and the symbolism were horrible in Shrek and made me want to throw up (and get those 2 hours back).

    …if you throw a frog in boiling water he will quickly jump out. But if you put a frog in a pan of cold water and raise the temperature ever so slowly, the gradual warming will make the frog doze happily . . . in fact, the frog will eventually cook to death, without ever waking up.

    Why does Shrek not sit well with me? Well, intuitively, it just didn’t feel right/was uncomfortable with it. But, for a more cognitive understanding, I recommend A Landscape with Dragons Michael D. O’Brien, Ignatius Press.

    I prefer to be forewarned [with a more appropriate rating] rather than have something slip in under the radar…isn’t this ‘G’ beats ‘R’ an old story? Wonder why it’s resurfacing again…

    Comment by Andrew P. — June 7, 2005 @ 1:31 pm

  3. Perhaps I should have said “Toy Story” vs. “Eyes Wide Shut”

    Comment by laura — June 7, 2005 @ 10:38 pm

  4. I, for one, do not recall any “shrek masturbation scene.”

    Comment by Troy — June 8, 2005 @ 11:45 am

  5. “shrek masturbation scene”


    Comment by Mark — June 8, 2005 @ 1:17 pm

  6. I don’t have a copy of shrek. I’ll try to get my hands on one and give you the exact time in the film where this occurs.

    Comment by Andrew P. — June 8, 2005 @ 5:09 pm

  7. a scene description would do.

    Comment by Mark — June 8, 2005 @ 5:38 pm

  8. I’ll try to get my hands on one

    *snickers and giggles*

    Comment by Troy — June 9, 2005 @ 11:55 am

  9. Andrew must have the awesome director’s cut or something. Either that or a very filthy mind.

    Comment by Mark — June 9, 2005 @ 1:07 pm

  10. Hahahahahaha….no, I wasn’t the only one who saw it. I went back because I didn’t believe it, and couldn’t believe it. But then, it does have some very questionable actors in the film, so it didn’t surprise me. Still trying to get a copy of it. A friend of mine has it, so I’ll go borrow it from him when I have some time and make a short video clip. I’ll put a link to the clip on here. Maybe Snopes can investigate it…. the derangement of my mind has nothing to do with what’s actually in the film.

    Comment by Andrew P. — June 9, 2005 @ 3:06 pm

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